WFA – Spotlight: Counting the (Carbon) Cost
08 Jun 2022, 17:00 - 18:00Description:
With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the environmental impact of their operations is now more important than ever.
Media however is not currently part of that measurement process for most advertisers (source:IPA) and they are currently looking for ways to incorporate this into their calculations.
In this webinar, GroupM and Brian O’Kelley at Scope3 will look at why measuring your media carbon footprint matters, how we can better measure carbon produced from media supply-chains today and what is needed to help develop more accurate carbon calculators for the future.
About this webinar:
This webinar is for WFA members and members of WFA national advertiser associations only.
*This webinar is exclusive for WFA corporate members and the client-side members of the national advertiser associations in WFA.
Welcome!
Please note: No recording or slides of this webinar will be shared.
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Eventinformation
- 08 Jun 2022, 17:00 - 18:00
- Online