5 principer för bättre B2B-tillväxt och få CFO:n med på tåget

About this webinar

Great marketing helps drive sustainable growth for companies.

In an effort to help B2B marketers sustainably grow their brands and careers, LinkedIn B2B Institute partnered with the Ehrenberg-Bass Institute to understand how B2B Brands Grow and what the fundamental drivers behind growth is.

During this webinar we will cover the 5 key principles Mental and Physical Availability, the Double Jeopardy Law, the Duplicate Purchase Law, B2B Brand Rejection and the 95-5 Rule.

We will also cover how you can partner with your CFO to build a trusted relationships within the business? We will touch upon some best practices on starting to have a common language and mindset to show the value of marketing.

Welcome!

The 5 key principles

• Mental and Physical Availability – Why mental availability is so important.
• The Double Jeopardy Law – Why customer acquisition determines both company growth and customer loyalty.
• The Duplicate Purchase Law – Why buyers who buy small brands are also more likely to buy big as well, but the reverse is not true.
• B2B Brand Rejection – Why lack of brand awareness is a much bigger problem than negative perception for a B2B brand.
• The 95-5 Rule – Why to prioritize the 95% of ”out-market” buyers who pay a company future cash flows.

Dagens webinar via Zoom är i samarbete med LinkedIn och är exklusivt och utan kostnad för medlemmar i Sveriges Annonsörer.  Detta webinar är på engelska.

Har du några frågor är du välkommen att kontakta oss på [email protected]