Hear TikTok share information about how to advertise brand safe on their platform. We have invited the Platforms to present how they are working with the GARM Framework and TikTok is first out. The GARM Framework has now been translated into some of the Nordic languages.

About todays webinar with TikTok

Global Alliance for Responsible Media (GARM) was launched at Cannes in the summer of 2019 and has been working hard to highlight the changes needed for advertisers to feel more confident about advertising on social media.

At this session you will learn more about:

  • Short introduction of the GARM Framework, what it is and how to use it
  • Francis Stones at TikTok will present how they have adapted GARM into their Brand Safety standards.
  • Local adaptation of the GARM Framework to the Nordics, how to use it operationally
  • Questions from Nordic Advertisers regarding Brand Safety issues on local markets
  • Round up with questions from the participants of the webinar.

Welcome!

GARM Brand Safety Deep Dive

  • 17 May – TikTok
  • 25 May – YouTube

This webinar on Zoom is open at no cost for the industry. Please sign up below. This webinar will be in English.

GARM’s role is to act as the forum for the creation of solutions that will improve online safety for both consumers and advertisers. By creating a working forum where all parts of the online advertising system can meet, GARM’s ambition is to get the digital media ecosystem working together on the shared priorities that will lead to the removal of harmful content from advertiser-supported social media.

This webinar will not be recorded.

If you have any questions please contact us at [email protected]

Föreläsare

Francis Stones

Head of Brand Safety, EU
TikTok

Peter Mackhé

Medieexpert
Sveriges Annonsörer
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