Now it is YouTube's turn to share information on how to advertise brand safe on their platform. We have released a translation of the GARM Framework into some of the Nordic languages and have invited the Platforms to present how they are working with it.

Todays webinar with YouTube

Global Alliance for Responsible Media (GARM) was launched at Cannes in the summer of 2019 and has been working hard to highlight the changes needed for advertisers to feel more confident about advertising on social media.

At this session you will learn more about:

  • Short introduction of the GARM Framework, what it is and how to use it
  • Sarah Sketchley and Honour Pearson at YouTube will present how YouTube work with the GARM Framework
  • Q&A 


GARM Brand Safety Deep Dive

  • 17 May – TikTok
  • 25 May – YouTube

This webinar on Zoom is open at no cost for the industry. Please sign up below. This webinar will be in English.

GARM’s role is to act as the forum for the creation of solutions that will improve online safety for both consumers and advertisers. By creating a working forum where all parts of the online advertising system can meet, GARM’s ambition is to get the digital media ecosystem working together on the shared priorities that will lead to the removal of harmful content from advertiser-supported social media.

If you have any questions please contact us at [email protected]


Sarah Sketchley

Brand Safety and Responsibility Lead EMEA

Honour Pearson

Brand Specialist & Brand Suitability Lead Nordics

Peter Mackhé

Sveriges Annonsörer
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