Fireside Chat: Paying Attention to the Long and Short with Peter Field and Karen Nelson-Field

Name: Fireside Chat: Paying Attention to the Long and Short with Peter Field and Karen Nelson-Field
Start: 2021-12-01 10:00:00
End: 2021-12-01 11:00:00

01 Dec 2021, 10:00 - 11:00

Start / Seminarium & Utbildning / Fireside Chat: Paying Attention to the Long and Short with Peter Field and Karen Nelson-Field

Som medlem bjuds du in att ta del av webinars från vår moderorgansation WFA (World Federation of Advertisers).

Webinars från WFA är alltid på engelska.

Description:

Industry luminary Peter Field (Peter Field Consulting) is well-known for drawing attention to the fact that digital has prompted a rise in short-term ad campaign planning. This is “corrosive” for long-term brand building and brand health, claims Field.

Peter Field will be joined by equally well-respected and renowned academic, Karen Nelson-Field (CEO Amplified Intelligence and former Senior Researcher, Ehrenberg Bass Institute). Karen’s recent work on attention is revolutionising the way we value digital impressions and judge effectiveness.

In this fireside chat moderated by Gerry D’Angelo (VP Global Media, P&G), we will discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for measurement as the backdrop.

This webinar is for WFA members and members of WFA national advertiser associations only.

Please note: No recording or slides of this webinar will be shared.

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