WFA Spotlight: Uncovering agency use of generative AI
09 Jul 2024, 17:00 - 18:00Description:
Join us to find out how media and creative agencies are using generative AI, and what this means for you.
WFA research reveals that only 3% of brands are fully aware of how their partners, including media and creative agencies, are using generative AI on their behalf. However, only 8% have developed policies to guide their partners’ use of the technology. As a result, certain brands are placing restrictions (and in some cases, total bans) on partners’ use of AI, reflecting mounting concerns around the reputational and legal risks associated with its use.
During this session, Ishan Chatterjee, VP Global Growth at global marketing consultancy group R3 will provide his unique insights into how media and creative agencies are using generative AI with practical use cases. R3 will also delve into what implications these raise for marketers, and the steps that could be taken to manage risk.
About this webinar:
About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer). You find more information about WFA here.
Available to: WFA members and members of national advertiser associations in WFA membership.
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Eventinformation
- 09 Jul 2024, 17:00 - 18:00
- Online