WFA Spotlight: Trends and Tactics in Generative AI for Marketing Professionals

Description:

WFA’s Knowledge Spotlight series aims to provide marketing professionals with the knowledge and practical insights on key marketing priorities, including AI.

According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among brands, alongside legal and ethical risks.

To help marketers navigate these challenges and overcome roadblocks, WFA is expanding its Knowledge Spotlight webinar series to focus on AI. In partnership with handpicked experts, the sessions will aim to equip marketing, legal and policy professionals with the knowledge and practical insights they need to adopt AI with confidence and drive more effective and efficient marketing communications.

For this session, we will be joined by Zefr’s Chief AI Officer Jon Morra, who will provide a deep dive into the following topics:

1. A brief history of AI and why this moment is so seminal
2. An overview of common usage patterns for AI
3. A selection of use cases at Zefr to how AI is deployed in action
4. A peek into the future for what’s likely next in AI for marketers

Welcome!

About this webinar:

Available to: Member of WFA’s National Advertiser Associations (Sveriges Annonsörer). These webinars are for client-side marketers only.

About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer). You find more information about WFA here.