WFA Spotlight: Global Content Production: Evolution and Looking Ahead
10 Jun 2025, 10:00 - 11:00Description:
The production landscape has evolved significantly since the last WFA survey in 2021. The sector appears to be in a state of flux, with many brands navigating the pressure to produce and deliver the necessary volume of content, often within tighter budgets and at increased speed.
In this session, our guest and partner, Claire Randall, will unpack the key take-outs from our recent joint report, Global Content Production (2025 update), and share her perspectives on the basic principles that can help lay the foundation for greater success – regardless of the production operating model a brand adopts or how technology and innovation evolve.
If you can’t attend live, don’t worry, the session will be recorded and shared with all who register.
Welcome!
About this webinar:
Available to: Member of WFA’s National Advertiser Associations (Sveriges Annonsörer). These webinars are for client-side marketers only.
About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer). You find more information about WFA here.
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Eventinformation
- 10 Jun 2025, 10:00 - 11:00
- Online