WFA Spotlight: A Mid-Year Agency Roundup – Beyond the Surface

Description:

How can the advertising industry help shape a healthier global food environment?

Join the World Federation of Advertisers (WFA), the International Food and Beverage Alliance (IFBA) and the International Council for Ad Self-Regulation (ICAS) for a timely webinar on the role of advertising self-regulation in reducing children’s exposure to the marketing for foods and non-alcoholic beverages high in fat, sugar and salt (HFSS).

With growing regulatory pressures on food marketing and declining support for advertising self-regulation, the industry must demonstrate its ongoing commitment to responsible marketing. Robust, collective ad standards are part of the solution.

During this session, we will present a new Global Roadmap, developed collaboratively to drive a deeper understanding of the global conversation on obesity and outline the practical role that proportionate advertising restrictions can play in effectively reducing children’s exposure to HFSS ads.

Welcome!

About this webinar:

Available to: Member of WFA’s National Advertiser Associations (Sveriges Annonsörer). These webinars are for client-side marketers only.

About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer). You find more information about WFA here.