WFA Knowledge Spotlight: Content production 101

Description:

Focus of the session is Production Stages & Crucial Insights – A look into how marketers can effectively contribute to the production process including best practices, roles and responsibilities, and when to ask critical questions at each stage.

 In the fast-paced world of marketing, the ability to effectively contribute to the production process is invaluable. This 90-minute session will cover key phases such as planning and budgeting, bidding and award, production, and post/job wrap. Participants will gain insights into best practices, roles and responsibilities, and when to ask critical questions at each stage, empowering them to navigate the process with confidence and proficiency.

This module will:

• Discuss the importance of a clear brand brief, setting appropriate budgets, scheduling, and reviewing creative.
• Dive into the crucial pre-bid phase and the need for transparency in the bidding process. Explore competitive vs. single bidding and the value of a pre-bid meeting.
• Provide best practices in pre-production, including casting and location reviews, and your role during production meetings, including the pre-pro.
• Learn what happens on a shoot and review common pitfalls and factors that cause overages.
• Explore the post-production process, your role and how to manage overages in this phase.
• Review frequent cost drivers and optimizers throughout the process.

About this webinar:

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Who is this module aimed at: Junior to mid-level marketers located in the Asia Pacific region.

Presenters: Jonathan Parker, Managing Director APAC, brings a wealth of experience and insights from the forefront of creative production management. Shaun Lee, Lead Advisor APAC, offers deep expertise in optimizing production processes and financial management within the creative and marketing realms.

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer).

You will find more information about WFA here.

Welcome!