WFA Knowledge Spotlight: Agency Briefing

Description:

Focus of this session: Agency Briefing

It all starts with the brief. This module will reinforce why great marketing brief writing is arguably the most important skill a Marketer should master. It will provide the key components of a great brief and demonstrate how good briefing saves time and money by enabling the communications process to operate efficiently and effectively.

The role of the creative brief in delivering great work:

• Key principles of great briefs and how to brief
• The nuances between briefs for different agency specialisms and tasks
• How to turn insights into compelling propositions to inspire your agency briefs
• Watch-outs for brief writing

About this webinar:

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Who this module is aimed at: Marketing professionals, mid-level managers and junior marketing roles.

Presenter: Ara Hampartsoumian Observatory International Managing Partner, Singapore and/or, Lucinda Peniston-Baines Observatory International Founder & Managing Partner, London

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer). You find more information about WFA here.

Welcome!