WFA Spotlight: Creative briefing – using AI to stoke EI
14 Feb 2024, 15:00 - 16:00Description:
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Organisations have tried to drive transformation with capability interventions, but most have only seen modest shifts because they treat briefing as a technical skill when it’s actually a high EQ skill.
Join guest speakers from The Liberty Guild as they share a new approach to training for creative briefing that leverages Artificial Intelligence to stoke the growth of Emotional Intelligence. The goal is to teach marketers to spar with AI to refine and inspire their thinking, writing, and delivery.
About this webinar:
This webinar is for WFA members and members of WFA national advertiser associations only.
*This webinar is exclusive for WFA corporate members, Kantar clients and the client-side members of the national advertiser associations in WFA.
Registering for WFA webinars will require that you login or create an account on the WFA site.
Welcome!
Please note: No recording or slides of this webinar will be shared.
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Eventinformation
- 14 Feb 2024, 15:00 - 16:00
- Online