WFA Webinar: An Advertisers Guide to OTT Media in APAC 

Som medlem i Sveriges Annonsörer bjuds du in att ta del av webinars från vår moderorgansation WFA (World Federation of Advertisers).
Obs! Webinars från WFA är alltid på engelska.

Description:

With television as we know it currently evolving from a world of limited options to one of almost unlimited choices, the future of TV looks set to be fundamentally defined by what the viewer wants – which will in turn drive how media companies’ package, deliver and monetise their content through OTT services.

In order to thrive in this increasingly diverse space, Advertisers must not only understand audience preferences and streaming behaviors, but also how to take advantage of the opportunities for brands.

Join Shrivardhan Sarda, Director-Demand Facilitation, APAC, SpotX, as he:

-Defines what OTT really encompasses and how this is different to traditional TV and digital buys
-Looks at the current OTT Media ecosystem specifically key players and nuances within South-East Asia
-Identifies the challenges within the space and how advertisers can navigate this with confidence

This webinar will last 60 minutes including Q&A.

When:

9am CET, April 29

Please note: No recording or slides of this webinar will be shared.

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