Recommendation concerning involontary advertising on illegal sites

Logotypes and advertisements may appear on illegal sites without the advertiser’s knowledge. The purchase of advertising often takes place through a media agency or advertising intermediary that places the advertisements on various sites. For the illegal ones, there is a value in having serious advertisers’ brands on their sites, since this legitimises the sites to some extent. The Association of Swedish Advertisers is anxious for its members, in their advertising, to follow current law and rules of market ethics.