WFA-webinar: Diversity & Representation – Ensuring Media & Advertising Supports Inclusion
24 Jan 2022, 16:00 - 17:00Description:
Advertisers’ media planning & buying choices can play a significant role in supporting diversity and inclusion in the mainstream media landscape. And conversely can have, often unintentionally, a negative impact too.
There are clear Diversity, Equity and Inclusion (DEI) opportunities for advertisers to consider within their media choices.
In this webinar we will be addressing how the media & advertising industry can support inclusion.
This webinar is for WFA members and members of WFA national advertiser associations only.
In this 60-minute webinar you’ll learn:
- Inclusive Audience Planning: Ensuring audiences are diverse and inclusive at the planning stage
- Supporting Diverse Voices: Making deliberate decisions & building partnerships
- Balancing Brand Safety: Consciously managing brand suitability & safety alongside inclusion
- Measuring Success: Measuring fairly, investing in research
Please note: No recording or slides of this webinar will be shared.
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Eventinformation
- 24 Jan 2022, 16:00 - 17:00
- Online