WFA-webinar: Diversity & Representation – Ensuring Media & Advertising Supports Inclusion

Name: WFA-webinar: Diversity & Representation – Ensuring Media & Advertising Supports Inclusion
Start: 2022-01-24 16:00:00
End: 2022-01-24 17:00:00

24 Jan 2022, 16:00 - 17:00

Start / Seminarium & Utbildning / WFA-webinar: Diversity & Representation – Ensuring Media & Advertising Supports Inclusion

Som medlem bjuds du in att ta del av webinars från vår moderorgansation WFA (World Federation of Advertisers). Alla WFA webinar är på engelska.

Description:

Advertisers’ media planning & buying choices can play a significant role in supporting diversity and inclusion in the mainstream media landscape. And conversely can have, often unintentionally, a negative impact too.

There are clear Diversity, Equity and Inclusion (DEI) opportunities for advertisers to consider within their media choices.

In this webinar we will be addressing how the media & advertising industry can support inclusion.

This webinar is for WFA members and members of WFA national advertiser associations only.

In this 60-minute webinar you’ll learn:

Inclusive Audience Planning: Ensuring audiences are diverse and inclusive at the planning stage
Supporting Diverse Voices: Making deliberate decisions & building partnerships
Balancing Brand Safety: Consciously managing brand suitability & safety alongside inclusion
Measuring Success: Measuring fairly, investing in research

Please note: No recording or slides of this webinar will be shared.

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