WFA-webinar: Can marketing be a positive force for change post-COVID?

WFA Webinar: #BuildBackBetter – Can marketing be a positive force for change post-COVID?

Som medlem bjuds du in att ta del av webinars från vår moderorgansation WFA (World Federation of Advertisers).
Obs! Webinars från WFA är alltid på engelska.

Description:

For many, marketing and sustainability are at odds. As a driver of consumption, the marketing industry is seen to promote behaviours that do not always align with the UN’s Sustainable Development Goals. At WFA, we are convinced that better marketing can help drive action that aligns with and supports the UN SDGs, whether that be ensuring healthy lives and promoting well-being, reducing inequalities or driving responsible consumption and production.

COVID has given us all time to pause for reflection. This WFA event is designed to explore the big changes that are needed and we will ask how smart marketing can be a force for positive change in driving a more sustainable future. Speakers include:

• Arba Kokalari, Member of the European Parliament (svensk medlem i Europaparlamentet)
• Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer
• Rupen Desai, Global CMO, Dole
• Paul Kemp-Robertson, Co-founder, Contagious
• Stephen Kehoe, President and CEO, Asia-Pacific, Edelman
• Helena Leurent, Director General, Consumers International

This webinar will last 90 minutes including Q&A.

When:

3pm CET, March, 18

Please note: No recording or slides of this webinar will be shared.

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