WFA Knowledge Spotlight: Social Commerce

Description:

Focus of this session: Social Commerce. 

A needs-based, future-fit social commerce ecosystem consists of agencies, influencers, and platforms. Gain a foundational understanding of different types of social commerce in the region – from livestreaming to group buying – and learn how to build strong partnerships across the social commerce supply chain.

This module will provide: 

• An overview of the APAC e-commerce landscape
• Common and emerging social commerce models in the region
• The roles of brand teams, agencies, influencers and platforms
• Best practice in governance and reporting

About this webinar:

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Who this module is aimed at: Marketing, Digital, E-Commerce and Procurement Leads.

Presenter: Principal Consultant, R3, Singapore.

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer). You find more information about WFA here.

Welcome!