WFA Knowledge Spotlight: Media Measurement 101

Description:

Focus of this session: Media Measurement

Measurement is one of the key challenges for modern-day marketers, with ever-increasing pressure to show value beyond just impressions and clicks. In a cookieless world there’s an opportunity to combine measurement methodologies to create more tailored measurement strategies, but with this opportunity brings challenges. This session will present best practice guidance on how to measure the impact of media against business outcomes by showcasing real-life measurement frameworks that are in-place at some of the world’s leading advertisers.

This module will provide:

• An overview of measurement methodologies
• The evolution of effectiveness metrics
• Examples of KPI frameworks in practice
• Quick wins for successful measurement

Welcome!

About this webinar:

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Who this module is aimed at: Marketing and procurement professionals, mid-level managers and junior marketing roles.

Presenter: Jack Shearring, MediaSense, Head of Transformation, London

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.nts.

About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer). You find more information about WFA here.