WFA Knowledge Spotlight: Influencers and KOLs

Description:

Focus of this session: Influencer Management & Agency Partnerships. 

Results-orientated and contractually aligned performance management frameworks can lead to effective long-term partnerships between clients, their agency and influencer partners. Starting with a strong foundation grounded in governance, mutually agreed ways-of-working, and clear KPIs sets the scene for greater creative freedom within influencer marketing.

This module will provide: 

• The basics of governance and transparency across influencer marketing and agency partnerships
• An overview of agency remuneration models
• An overview of influencer compensation models
• The roles of procurement and marketing teams in the influencer management process
• Best practice contract clauses

About this webinar:

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Who this module is aimed at: Marketing and Procurement Leads.

Presenter: Jing Ying Wong, Senior Consultant, R3, Singapore.

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer). You find more information about WFA here.

Welcome!