WFA Knowledge Spotlight: Digital Privacy 101

Description:

Focus of this session: Operationalise Gen AI & boost creativity

Overall, this module will equip marketers with the knowledge and tools they will need to navigate the evolving privacy landscape and thrive in a privacy-first AI digital world.

This module will provide:

• An overview of the current digital and privacy landscape, including key trends and the impact of AI.
• Mythbusting on the Privacy chrome announcement & the future of cookies.
• Leveraging first-party data strategies & AI to navigate the privacy-first digital landscape, build customer trust, and differentiate your brand, to be the Marketer of the Future.
• How Google ad platforms are preparing for privacy changes.
• Practical next steps for marketers to prepare for a privacy-first digital world.

Who this module is aimed at: Marketing practitioners who are looking to better understand Meta’s investments in AI and how those investments are driving performance today and setting up for growth tomorrow

Welcome!

About this webinar:

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Presenter: Mike Katayama, Ads Privacy Go-to-market APAC lead, Google

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.nts.

About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer). You find more information about WFA here.