WFA Knowledge Spotlight: Agency Roster Modelling & Transformation

Description:

Focus of this session is Agency Roster Modelling & Transformation – An exploration of the considerations that help determine what’s the right agency roster for your business.

Highlight considerations that help determine what’s the right agency roster for your business. Help you identify the pros and cons of different types of roster, including issues with your existing roster. Make the case for change and how to go about making it happen.

• Considerations that determine the right roster model for your business
• The impact of a poorly managed agency roster
• Types of agency model and the pros and cons of each
• Making it happen – stakeholder engagement and change management

About this webinar:

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

 Who this module is aimed at: Marketing and procurement professionals, mid-level managers.

Presenter: Rob Foster Observatory International Managing Partner, London

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer).

You will find more information about WFA here.

Welcome!