WFA Knowledge Spotlight: Agency Remuneration

Description:

Focus of this session is Agency Remuneration – A deep-dive into different remuneration schemes and how constructive management of the financial aspects of the client-agency relationship can deliver great work and brand growth.

Demonstrate that well-constructed, results-orientated and mutually beneficial remuneration packages can have a constructive, motivational impact on the relationship between clients and their agency partners. Guidance to help navigate different remuneration schemes. Illustrate how constructive management of the financial aspects of the relationship ultimately deliver great work and brand growth.

This module will provide: 

• An overview of common remuneration structures
• The value of realistic and fair remuneration
• The basics of Payment By Results
• The roles of Procurement and Marketing in the agency remuneration process
• Key watch outs

About this webinar:

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Who this module is aimed at: Marketing and procurement professionals, mid-level managers and junior marketing roles.

Presenter: Lucinda Peniston-Baines Observatory International Founder & Managing Partner, London, Rob Foster Observatory International Managing Partner, London

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer).

You will find more information about WFA here.

Welcome!