WFA Knowledge Spotlight: Advanced/Connected TV

Description:

Focus of this session: The watchouts and opportunities with Advanced/Connected TV in APAC 

As the world leader in media investment analysis, Ebiquity  will delve into the evolving landscape of Advanced TV and Connected TV in the APAC region, highlighting key watchouts and opportunities for your brands. By being mindful of the challenges and strategically leveraging the strengths of this medium, you can maximize your advertising impact for 2025. 

This module will provide: 

• The facts on APAC Connected/Advanced TV trends 
• Our learning from analysis of Connected TV campaigns globally 
• Some opportunities and watchouts for your brands in APAC 
• Content will range from building reach effectively to measurement and analytics 

About this webinar:

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Who this module is aimed at: Marketing, media and procurement professionals, mid-level managers and junior marketing roles. 

Presenter: Leela Nair Managing Director Ebiquity APAC & Sandeep Srivastava Managing Director Ebiquity South Asia. 

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer). You find more information about WFA here.

Welcome!