WFA Knowledge Spotlight: 2024 Media Trends in Asia Pacific

Description:

Focus of this session: 2024 Media trends and impact on 2025 advertising  

As the world leader in media investment analysis, Ebiquity will provide an overview of the media trends, leveraging Ebiquity proprietary data along with industry sources, to provide an independent perspective on some of the key media trends in APAC. This session will provide a valuable resource for your 2025 planning and includes advice that will enable you to optimise your media spend.  

The advertising landscape in APAC is rapidly evolving, driven by technological advancements and changing consumer behaviour. By staying informed of these trends and adapting your strategies accordingly, you can effectively engage your target audience and drive meaningful business results in 2024 and beyond. 

This module will provide: 

• An overview of the media trends that will impact your 2025 planning 
• Some of the opportunities and threats you need to be across 
• Common pitfalls and watchouts that could impact your planning. 
• Content will cover a range of media for example the rise of short-form video, programmatic video and influencer marketing  

About this webinar:

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Who this module is aimed at: Marketing, media and procurement professionals, mid-level managers and junior marketing roles. 

Presenter: Leela Nair Managing Director Ebiquity APAC and Stewart Li Managing Director Ebiquity China

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer). You find more information about WFA here.

Welcome!